Marketing Communication Strategies Essay

This week’s discussion focuses on integrated marketing communications. Companies use various promotional tools in order to design successful integrated marketing communication strategies. Please respond to all of the following prompts in the class discussion section of your online course: Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure, or (b) corporate travel departments that select the airlines to be used by company employees. Instructions: The minimum expectation for class discussions is to respond directly to each part of the discussion prompt and to respond to at least two other posts, either by a student or instructor, by the end of the week: 1. Submit one main post responding directly to each part of the discussion prompt. This should be a substantive response to the topic(s) in your own words, referencing what you have discovered in your required reading and other learning activities. 2. Reply to at least two posts. Responses can be made to students or to your instructor. 3. Responses to other individuals’ posts should: Expand on their ideas Discuss the differences between your thoughts and theirs Explain why you agree or disagree To post your main response to this topic, click the blue Respond button below. To respond to a classmate or your instructor, click the blue Respond button below his/her post. Respond This section lists options that can be used to view responses. Collapse All Print View Show Options Responses Responses are listed below in the following order: response, author and the date and time the response is posted. Sort by Read/Unread Sort by Response Sorted Ascending, click to sort descending Sort by Author Sort by Date/Time* Collapse Mark as Unread Week Nine Instructor operation 3/9/2014 12:31:43 AM Hello Everyone, Welcome to week nine of class. Hold on – Not much longer now! We are almost there, after this week will only have three weeks left. Congratulations on making it this far in the course, you have done an exceptional job thus far. I look forward to the next few weeks of class, which will of course go by way to fast for me. I like that most everyone is taking me up on my offer to make up missing work or make corrections on work and resubmitting the assignments. Keep all of the work coming my way and keep focusing on your goals. This week we will work on integrated marketing communications. This is where companies use various promotional tools in order to design successful integrated marketing communication strategies. It will be another fun week and I look forward to hearing your ideas on this subject. If you have any questions, issues, complaints or need any help please let me know.